25 July 2017

Emily Sarsfield secures new headline sponsor for 2017-18 Olympic season

British Ski Cross athlete Emily Sarsfield, who is eight times British Champion and competes at World Cup level, has announced a new headline sponsor for the upcoming winter season as she works towards the PyeongChang 2018 Winter Olympics. 

The new headline sponsorship for Sarsfield comes from ABC Group, an independently owned service company covering the construction industry in London and the South East for the past 30 years. 

Alongside the news of a newly appointed British Ski and Snowboard GBX coach, Guillaume Nantermod, and the recent announcement of her new sponsorship, Sarsfield is aiming to break into the World Top 10 this season. 

Sarsfield missed out on the Sochi Winter Olympics in 2014, but with the new set up, coach and support from ABC she is training hard and extremely focused on making Team GB proud in PyeongChang.

Andrew Buchanan MD of ABC Group commented, "Having followed Emily's career over the last 12 years, we have been so impressed with her dedication, grit and sheer determination, not only in what is a very challenging sport, but also her efforts to raise funds to support herself at the highest level. Now that she has the chance to compete at the 2018 Olympics we are proud to be able to give her the extra support she deserves!"

"I am so excited and motivated by the new support” said Sarsfield. “Having ABC on board is a dream come true, it allows me to focus 100% as an athlete. I can finally be on a level playing field with my peers and put my all into making GB proud. It's been a tough road to get here, but I'm determined and looking forward to the journey ahead with #TeamABC!" 

You can follow Emily's journey on her social media @EmSkiCross and for more information about the ABC Group visit www.abc-group.com

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